Elli AI — Terms of Service
1. Introduction
These Terms of Service (the "Terms") govern access to and use of the Elli AI platform, websites, mobile and web applications, APIs, and related services (collectively, the "Service"). The Service is provided by Simplicity USA Inc., with principal place of business at 8 The Green STE B Dover, Delaware 19901, United States ("Company," "we," "us," "our"). By creating an account, accessing, or using the Service, you agree to be bound by these Terms.
If you are entering into these Terms on behalf of an organization (e.g., a brokerage or team), you represent that you have authority to bind that organization, and "you" includes that organization and its Authorized Users.
2. Who May Use the Service
You must be a licensed real estate professional or team member working under a licensed brokerage. You are responsible for ensuring your use complies with applicable law and brokerage rules.
Geography. The Service is currently available only to users operating in Florida, USA. You must not use the Service to provide services in jurisdictions where you lack authorization.
3. Accounts and Security
You must provide accurate account information and keep your credentials confidential. You are responsible for all activities that occur under your account. Notify us immediately of any unauthorized use or security incident at support@onesimplicity.com
Organizational accounts. If you access the Service under an organizational account sponsored by Douglas Elliman Florida ("DE") or another brokerage (the Customer-of-Record), (a) DE controls seat assignments, access permissions, and retention settings for its Authorized Users (agents); (b) we may rely on instructions from DE administrators regarding your account (including suspension/termination); and (c) billing is handled between us and DE as described in Section 4. Individual agents are end users, not payers, unless a separate direct plan is agreed with us in writing.
4. Subscriptions, Fees, and Taxes
Customer-of-Record (Enterprise billing). For users affiliated with Douglas Elliman Florida (DE), DE is the Customer-of-Record and is responsible for fees for its Authorized Users (agents). Individual agents are not charged by Simplicity unless a separate direct subscription is agreed in writing.
Prepaid seats (quarterly). DE prepays 400 Authorized User slots for each three (3) month term (each a Quarterly Term). A slot is consumed for a given calendar month when an Authorized User first signs in and uses the Service in that month ("Usage‑Activated"). Prepaid slots cover up to 400 Usage‑Activated users across the Quarterly Term. At the start of each new Quarterly Term, DE prepays for a new block of 400 slots.
Overage billing (monthly in arrears). Any Usage‑Activated users above 400 in a given calendar month are billed as overage to DE monthly in arrears at USD $59 per Authorized User per calendar month. Overage invoices are payable Net 30 from invoice date.
No end‑user billing. Billing is solely between Simplicity and DE. Agents are end users and are not billed by Simplicity.
Taxes. Fees are exclusive of applicable taxes; DE is responsible for any taxes, duties, or government charges, other than our income taxes.
Refunds/Credits. Except where required by law or expressly provided in a signed enterprise agreement, fees are non‑refundable and service credits are not provided for lack of use after activation or for third‑party outages (see Sections 8 and 14).
5. Your Content; Listings; Client Data
Customer Content & License to Us
Customer Content. You may submit inputs, prompts, MLS data, listing details, comps, lifestyle map parameters and outputs, property photos, client names and contact details, and other materials (collectively, Customer Content). As between you and us, you retain all rights to Customer Content.
License to us. You grant us a worldwide, non-exclusive, royalty-free license to host, process, transmit, display, and otherwise use Customer Content solely to operate, maintain, and improve the Service; to comply with law; and to prevent fraud, abuse, and security incidents. We do not claim ownership of your listings or client records.
Client communications. The Service currently does not send emails or SMS messages on your behalf. It only generates shareable links and downloadable PDFs that you may manually deliver to clients through your own email, text, or communication systems.
Compliance responsibility. When you choose to share outputs externally (e.g., via email or text you send), you are solely responsible for ensuring compliance with applicable marketing, advertising, privacy, and communications laws (including CAN-SPAM, TCPA, and any brokerage policies).
Future features. If automated email or SMS delivery features are introduced later, you will be notified and additional compliance obligations under Appendix A (Email/SMS Guidelines) will apply at that time.
White‑Labeling & Branding
White‑labeled outputs. Reports, links, PDFs, dashboards and UI may be white‑labeled in accordance with Douglas Elliman (DE) brand style guidelines (look & feel, URL redirects, marketing assets, and approved integrations with DE web properties).
Rights & restrictions. We do not grant you any rights to DE trademarks or brand assets. Any use of DE branding in outputs occurs under DE's authorization to you; you must follow DE policies.
Publicity and external references. We will not use DE's name, logo, or marks in external marketing, case studies, press releases, or public references without DE's prior written consent. Use of DE marks within the Platform and outputs to deliver the white‑labeled experience is permitted as part of the Service.
MLS Smart Search & Comps (Multi‑Board Aggregation)
Functionality. The Service allows agents to perform natural-language searches across supported MLS boards, refine results, pull comparable properties ("comps"), and export or share outputs as white-labeled links or PDFs.
Data source and integration. MLS/IDX data is accessed through authorized integrations and data feeds provided to or by your brokerage. The system displays and aggregates such data for informational and marketing use only.
Compliance responsibility. The Service does not automatically insert MLS/IDX attributions, does not enforce MLS data retention periods, and does not verify your board authorization. You are solely responsible for ensuring that all use of MLS data (including display, attribution, re-dissemination, and retention) complies with the rules of each applicable MLS/IDX board and your brokerage's policies.
Manual verification required. Before exporting, sharing, or publishing any MLS-derived content, you must manually review and insert all required attributions, disclaimers, and consumer-facing notices as required by your MLS board.
Unauthorized use. You may not use or share MLS data from any board for which you or your brokerage lack active authorization. Misuse of MLS data may result in suspension or termination of access.
Additional Features
Lifestyle maps & localized insights. You may generate and refine lifestyle maps and neighborhood views; the Service stores related artifacts (e.g., comps, maps, shareable links) in your dashboard for later use on desktop and mobile. Lifestyle layers may include third‑party datasets (e.g., amenities). Availability and accuracy may vary.
Web Search & Knowledge Answers (non‑MLS). Knowledge Answers may include non‑MLS real‑estate‑specific data (e.g., public records, market trends, neighborhood information, school and restaurant ratings, commute times, amenity comparisons, mortgage rate information). Such data originates from third parties and is provided for convenience only. You must verify outputs before reliance.
Elliman Capital integration. Where configured, Elli may include Elliman Capital links or references in mortgage‑related answers, comps collateral, or reports. We are not a lender and do not provide mortgage brokerage or financial advice.
6. AI Output and Reports
AI Output. The Service may generate text, images, analytics, or recommendations based on your inputs and data ("AI Output"). As between you and us, and to the extent permitted by law, we assign to you our rights, if any, in the AI Output. We retain all rights in the Service, models, prompts, and systems used to generate AI Output.
Verification Required. AI Output can be inaccurate, incomplete, or inappropriate. You must review, verify, and edit AI Output before using it in any professional context. The Service does not provide legal, financial, or appraisal advice.
Fair Housing & Advertising. You must ensure that your use of the Service and any AI Output complies with federal, state, and local fair housing, anti‑discrimination, advertising, licensing, and record‑keeping requirements. Do not use the Service to target or exclude protected classes or to make prohibited statements.
7. Acceptable Use
You agree not to:
- •use the Service in violation of law, regulation, professional standards, or MLS/IDX rules;
- •upload or generate content that is unlawful, discriminatory, infringing, defamatory, deceptive, or invasive of privacy;
- •attempt to reverse engineer, interfere with, or circumvent security or rate‑limits;
- •use the Service to develop competing models or to benchmark for publication without our written consent;
- •submit Sensitive Data such as social security numbers, payment card numbers (outside of payment forms), health information protected by HIPAA, or children's data.
8. Third‑Party Services & Model Providers
The Service uses third‑party hosting (e.g., cloud providers), analytics, email/SMS delivery, MLS/IDX vendors, and AI model providers. Your use of those features may be subject to their terms and privacy policies. We do not grant you rights to underlying models or datasets.
Third‑party outages and dependencies. The Service depends on external platforms and networks (including, without limitation, cloud infrastructure such as AWS, email gateways, MLS/IDX data sources, and AI model providers such as OpenAI) which may experience delays, rate limits, degraded performance, or outages. To the maximum extent permitted by law, we are not liable to end users (agents) for unavailability, delays, or errors caused by such third parties or by the public internet.
9. Intellectual Property
The Service (including software, UX, models, prompts, templates, and documentation) is owned by us and our licensors and is protected by IP laws. Except for the limited rights expressly granted, no rights are granted by implication. Feedback you choose to provide may be used by us without restriction.
10. Confidentiality
We will treat Customer Content as confidential and use it only to provide the Service, except where disclosure is required by law or to prevent harm. You agree to keep our non‑public information, including pricing not generally disclosed, confidential.
11. Privacy
Our collection, use, and sharing of personal information is described in the Privacy Policy below, which forms part of these Terms.
12. Changes to the Service and Terms
We may modify the Service, features, or fees, and update these Terms from time to time. Material changes will be notified by in‑app notice. Changes take effect upon posting unless a later date is stated. If you continue using the Service after changes become effective, you accept the changes. If you do not agree, you must stop using the Service and cancel your subscription.
13. Disclaimers
THE SERVICE AND AI OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON‑INFRINGEMENT. WE DO NOT WARRANT THAT OUTPUTS ARE CORRECT OR THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR‑FREE.
No professional advice. AI Output and any materials generated by the Service do not constitute legal, financial, lending, appraisal, or other professional advice. Mortgage‑related information is provided for informational purposes only and may reference Elliman Capital; rates, terms, and availability are subject to change. You are solely responsible for verifying outputs and ensuring required disclosures and compliance.
14. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER WE NOR OUR SUPPLIERS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS INTERRUPTION. OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE AMOUNTS PAID BY YOU TO US FOR THE SERVICE IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY.
Third‑party dependencies. Without limiting the foregoing, we have no liability to end users (agents) for any unavailability or degradation caused by third‑party platforms or networks, including cloud infrastructure (e.g., AWS), MLS/IDX providers, telecommunications carriers, email/SMS gateways, or AI model providers (e.g., OpenAI), nor for acts or omissions of such third parties.
End user relationship. Agents acknowledge that Simplicity's payment and contractual relationship is with the Customer‑of‑Record, not with individual agents, and that any billing disputes or adjustments are solely between us and the Customer‑of‑Record.
15. Indemnification
You will defend, indemnify, and hold us and our affiliates, officers, directors, employees, and agents harmless from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from:
- •your Customer Content;
- •your use of the Service or AI Output;
- •your violation of law (including fair housing and advertising laws) or these Terms; or
- •any dispute between you and your clients, brokerage, or third parties.
16. DMCA/Copyright Policy
We respect intellectual property rights. If you believe content on the Service infringes your copyright, please send a notice to our DMCA Agent including:
- •your contact information;
- •identification of the copyrighted work;
- •identification of the infringing material;
- •a statement of good‑faith belief;
- •a statement under penalty of perjury; and
- •your physical or electronic signature.
We may remove content and terminate repeat infringers.
17. Governing Law; Arbitration; Venue
These Terms are governed by the laws of the State of Delaware, excluding conflict‑of‑laws rules. Any dispute will be resolved by binding arbitration in Wilmington, New Castle County, Delaware, administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. You and we waive any right to a jury trial and to participate in a class action.
Carve‑outs. Either party may (a) seek temporary or preliminary injunctive relief in a court of competent jurisdiction to protect its confidential information or intellectual property, and (b) bring an individual action in small‑claims court.
Opt‑out. You may opt out of arbitration within 30 days of first agreeing to these Terms by emailing operations@onesimplicity.com with subject "Arbitration Opt‑Out."
18. Export and Sanctions
You may not use the Service in violation of U.S. export control or sanctions laws or in any jurisdiction embargoed by the U.S. You represent that you are not a prohibited or restricted party.
19. Miscellaneous
Entire agreement; order of precedence. These Terms (together with the Privacy Policy and any referenced documents, including the SLA in Section 20) are the entire agreement between you and us regarding the Service and supersede prior agreements. If any purchase order or other terms provided by DE conflict with these Terms or the Privacy Policy, these Terms and the Privacy Policy control unless a separate written agreement signed by Simplicity states otherwise.
If any provision is unenforceable, it will be modified to the minimum extent necessary, and the remainder will remain in effect. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. No waiver is effective unless in writing.
20. Service Levels (SLA)
Uptime. We target 99% monthly uptime for the Web Platform.
Incident classification:
- •Critical — Web Platform completely unavailable for Douglas Elliman or DE Agents.
- •High — Major Web Platform functionality is severely impacted.
- •Medium — Web Platform is operational with limited functionality or performance degradation.
- •Low — Minor issues with minimal impact.
Response times:
- •Critical: within 24 hours
- •High: within 48 hours
- •Medium: within 72 hours
- •Low: within 96 hours or as agreed
Incident notice. DE or DE Agents shall submit incident notices via support@onesimplicity.com and include: (i) description of the issue; (ii) when first observed; (iii) affected users or functionalities; and (iv) relevant logs, error messages, or screenshots if applicable.
Resolution not guaranteed within response time. Response times refer to acknowledgment and commencement of reasonable efforts; they are not guarantees of resolution within those timeframes.
Third‑party dependencies and credits. As noted in Sections 8 and 14, outages or degradation caused by third‑party platforms or networks (including AWS, OpenAI, MLS/IDX providers, email/SMS gateways, or the public internet) are excluded from uptime calculations and do not give rise to service credits unless expressly provided in a separate enterprise agreement.
Contact Information
Simplicity USA Inc.
8 The Green STE B
Dover, Delaware 19901
United States
support@onesimplicity.com
Elli AI — Privacy Policy
Effective date: October 21, 2025
This Privacy Policy explains how Simplicity USA Inc., with principal place of business at 8 The Green STE B Dover, Delaware 19901, United States ("Company," "we," "us," "our") collects, uses, discloses, and protects personal information when users access the Elli AI platform, websites, apps, and related services (the "Services"). This Policy applies to users located in the United States and, specifically, to real estate professionals operating in Florida.
1. Information We Collect
We collect the following categories of information:
- •Account & Profile Data: name, business email, phone, brokerage affiliation, license number, billing address, and account settings.
- •Customer Content: prompts, chat transcripts, uploaded files, listing details, client names and contact details you submit, generated reports and AI Output, and related metadata.
- •Usage & Device Data: log data, IP address, app and browser type, device identifiers, time zone, referring pages, feature use, crash reports, diagnostic data, and cookies/SDK events.
- •Integrations & Third‑Party Data: MLS/IDX data and other data you connect or authorize us to access.
- •Support & Communications: messages to support, feedback, survey responses, and marketing preferences.
We do not intend to collect Sensitive Personal Information (e.g., SSNs, government IDs, health or biometric data). Do not submit such data via the Services.
2. How We Use Information
We use information to:
- •provide, operate, and secure the Services;
- •generate AI Output and reports per your instructions;
- •send transactional communications (e.g., reports you send to clients, account notices);
- •detect, prevent, and investigate fraud, abuse, and security incidents;
- •personalize features and improve models, prompts, and user experience;
- •provide customer support;
- •comply with law and enforce our Terms;
- •market our Services (you can opt out of marketing at any time).
3. AI Processing; Training
We use third‑party model providers and infrastructure to process prompts, Customer Content, and context necessary to generate AI Output. By default, we do not allow model providers to use Customer Content to train or improve their foundation models, unless you or your organization opts in or such use is limited to safety or abuse prevention.
We may use de‑identified, aggregated data about Service usage to improve our systems and to develop new features. We will not attempt to re‑identify de‑identified data.
4. Sharing of Information
We share information with:
- •Service Providers/Processors who host, store, analyze, send email/SMS, process payments, and provide AI model inference, subject to contractual confidentiality and security obligations.
- •Your Organization (if you use an organizational account) — admins may access usage metrics and certain content per your organization's settings.
- •Third Parties You Authorize (e.g., MLS/IDX, CRM, or email platforms you connect).
- •Legal and Safety — when required by law, subpoena, or to protect rights, safety, and security.
- •Business Transfers — in connection with a merger, acquisition, or asset sale.
We do not sell personal information or share it for cross‑context behavioral advertising as those terms are defined under certain state privacy laws.
5. Cookies and Tracking
We use technical cookies and similar technologies only for authentication, analytics, and functional features (e.g., share links within the platform).
We do not use marketing or retargeting cookies outside the platform. You can control cookies through your browser; some functions may not work without essential cookies.
6. Data Retention
We retain personal information:
- •Chat history, reports, and artifacts: until deleted by the user, or for up to 24 months after account inactivity;
- •System logs: 12 months;
- •Backups: retained for 30 days, then securely deleted;
- •Support and billing records: as required by law.
You can request deletion of your data anytime (see Section 8).
7. Security
We use administrative, technical, and physical safeguards appropriate to the sensitivity of the data, including encryption in transit and at rest, access controls, and monitoring.
If we become aware of a data incident that materially affects your information, we will notify you within 96 hours of discovery, as required by applicable law.
8. Your Choices
Access, Correction, Deletion. You may access, update, or delete certain information from your account settings or by contacting support@onesimplicity.com. We may retain limited information as permitted by law.
Marketing Preferences. You may opt out of marketing emails by using unsubscribe links or contacting us. You will still receive transactional messages.
Global Privacy Control (GPC): We respect GPC browser signals indicating a user's preference to opt out of data sharing.
9. Children's Privacy
The Services are not directed to or intended for children under the age of 13 (or 16 where applicable). We do not knowingly collect or solicit personal information from children.
Because we do not require or verify date of birth during registration, it is technically possible that a minor could create an account without our knowledge. If we become aware that a user under 13 has registered or provided personal information, we will promptly suspend or delete the account and remove associated data in accordance with applicable law.
Parents or guardians who believe that their child may have used the Services may contact us at support@onesimplicity.com with sufficient information to verify identity and request deletion.
10. State Privacy Rights
Users may have rights to know, access, delete, or correct personal data depending on their state (e.g., California, Colorado, Florida). To exercise rights, contact support@onesimplicity.com. We will not discriminate against users for exercising privacy rights.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by in‑app notice. Continued use constitutes acceptance of the updated Policy.
12. Contact Us
For privacy questions or to exercise your rights, contact us at:
Contact Information
Simplicity USA Inc.
8 The Green STE B
Dover, Delaware 19901
United States
support@onesimplicity.com
© 2025 Simplicity USA Inc. All rights reserved.